BuiltSimple
Fixed-price websites for local businesses and tradespeople. No agency fees, no monthly rental, no surprises. You own everything. Delivered in 5 to 10 business days.
The problem BuiltSimple solves.
Local service businesses face three bad options. They can hire a web agency and pay $3,000 to $15,000 upfront for a site that is often generic, slow, and still comes with $100 to $300 per month in ongoing maintenance fees. They can pay $450 to $1,500 per month to companies like Hibu or Thryv, with no build fee but no ownership either - stop paying and the site disappears. Or they can build it themselves on Wix, Squarespace, or GoDaddy for $17 to $39 per month, spending hours on a template that still looks like a template - and still ranking poorly because none of these platforms automatically add the schema markup, city landing pages, or local keyword structure that Google needs to surface a service business in local search.
BuiltSimple is better than all three. A professionally built, fully custom website for a one-time fixed price that is a fraction of agency rates. No monthly rental. No lock-in. No templates. The client owns the code, the domain, and the hosting - no middleman, no lock-in, no permission needed to make changes.
Generic or slow sites built on bloated platforms. BuiltSimple delivers the same or better quality for $1,500-$2,500 with a $75/mo maintenance option - a fraction of the cost.
No upfront fee, but no ownership. Multi-month contracts. Stop paying and the site is gone. Over 12 months that is $5,400 to $18,000 spent on nothing permanent.
Monthly fees that never end, for a site the owner built themselves on a generic template. None of these platforms automatically add the local SEO infrastructure a service business needs: no schema markup, no city landing pages, no NAP alignment with Google Business Profile. GoDaddy's SEO tools have not been meaningfully updated in years. Wix sites carry heavy bloated scripts that hurt Core Web Vitals. And if you ever want to leave, your content does not export cleanly - you start over. BuiltSimple builds all of this correctly from the start, delivers it in 5 to 7 days, and the client owns it outright.
What you actually spend over 5 years.
The monthly fees on DIY platforms and rental services look small until you do the math. BuiltSimple's one-time cost is less than what most competitors charge in a single year.
| Option | Year 1 | Year 2 | Year 3 | Year 5 | You Own It? |
|---|---|---|---|---|---|
| BuiltSimple Tier 1 | $1,500 | $0 | $0 | $1,500 | Yes |
| Wix ($29/mo) | $348 | $696 | $1,044 | $1,740 | No |
| Squarespace ($33/mo) | $396 | $792 | $1,188 | $1,980 | No |
| GoDaddy ($25/mo) | $300 | $600 | $900 | $1,500 | No |
| BuiltSimple Tier 2 | $2,500 | $0 | $0 | $2,500 | Yes |
| BS Tier 2 + Maintenance ($75/mo) | $3,400 | $900 | $900 | $6,100 | Yes |
| Hibu / Thryv ($600/mo) | $7,200 | $14,400 | $21,600 | $36,000 | No |
| Web Agency ($8K + $200/mo) | $10,400 | $12,800 | $15,200 | $20,000 | Yes |
DIY platform costs based on mid-tier plans (Wix Core $29/mo, Squarespace Basic $33/mo, GoDaddy Basic $25/mo). Rental estimate uses $600/mo midpoint. Agency estimate uses $8,000 build + $200/mo maintenance. BuiltSimple maintenance plan is optional at $75/mo.
A massive, underserved market.
BuiltSimple targets 41 specific business types across trades and local services. The addressable market is enormous, and the need is urgent on multiple fronts.
Beyond the raw numbers, 75 percent of consumers judge a company's credibility based on its website design, and businesses with websites generate twice as much revenue per employee as those without one. The need is not speculative. It is documented and immediate.
Three customer segments.
Paid $3K–$15K for a slow or generic site. Now paying $100–$300/mo in maintenance fees for a site they feel lukewarm about. Skeptical of marketing language. Responds to plain pricing and a visible portfolio.
Paying $450-$1,500/mo to Hibu, Thryv, or a similar service - or $17-$39/mo on Wix, Squarespace, or GoDaddy. The financial argument for switching is immediate: stop renting and own a better, faster, better-optimized asset for a one-time fee.
Has no website at all. Relies on word of mouth or social media. Understands the need but has been paralyzed by cost or complexity. BuiltSimple's fixed pricing and fast delivery removes both barriers.
Transparent pricing. No surprises.
Every service is fixed-price and published publicly on the website. No discovery calls required to get a number. Clients know exactly what they are paying before they sign. The core pitch is simple: own a professional, fully custom website for a one-time fixed fee with no ongoing obligation. For clients who want someone else to handle everything after launch, the optional $75/month maintenance plan includes up to 1 hour of updates per month - still less than what Hibu, Thryv, or a web agency charges for the same level of hands-on service.
Full source code delivered. Client handles their own hosting.
Client owns domain. We handle DNS configuration.
We purchase domain, set up hosting, and manage everything technical.
Pay directly from your bank account via secure Plaid integration. No extra fees - you pay exactly the quoted amount. Funds typically settle within 1-3 business days.
Pay with any major card - Visa, Mastercard, American Express, or Discover. A processing fee of 2.9% + $0.30 is added to cover card network costs. Payment is processed instantly through Square.
Three custom tools. Zero SaaS overhead.
BuiltSimple is powered by a custom-built operational stack that replaces expensive third-party subscriptions for CRM, quoting, e-signature, invoicing, and lead generation. Every tool was built specifically for this business, eliminating monthly software costs and maximizing margins from day one.
A React 19 + Tailwind CSS conversion engine with 41 trade-specific landing pages, each targeting a distinct search intent with tailored copy, pain points, and FAQs. Provides broad organic search coverage without paid advertising. Includes a live client portfolio and 10 interactive demo sites so prospects can experience the finished product before purchasing, significantly reducing sales friction.
A purpose-built lead generation and sales operating system. Integrates Google Maps discovery with BuiltSimple's product structure. Sales reps search a territory for specific trades, instantly filter for businesses with no website or weak domains, and save them into a structured pipeline. Includes a built-in Sales Toolbox with trade-specific pitch material, package guidance, and pricing reference for consistent, evidence-based selling.
A self-hosted back-office platform that handles the entire client engagement lifecycle. Replaces separate tools for quoting, invoicing, contracts, and payment collection. Clients sign a 9-clause Web Design Agreement electronically, pay via a branded payment page through the Square API, and the owner receives real-time push notifications for every key event.
Trade-specific demo sites built to show prospects the finished product before they buy. Each is fully live and interactive.
Built to scale. Designed to compound.
BuiltSimple's growth strategy combines inbound organic reach with a highly targeted outbound sales motion. The two engines reinforce each other over time.
41 trade-specific landing pages rank for high-intent searches like "website for plumbers" or "roofing company website design." This infrastructure investment reduces customer acquisition costs as organic traffic compounds over time, with no paid advertising required.
The Sales Workspace enables a repeatable outbound process: identify businesses with no website or weak domains, deliver a trade-specific pitch, and close with a transparent fixed price. The pitch is financial for rental prisoners and credibility-focused for no-site businesses.
The optional $75/month maintenance plan is positioned as a hands-off service for clients who do not want to manage anything after launch. It covers hosting, uptime, domain renewal coordination (domain cost passed through to client at cost), a monthly performance report, and up to 1 hour of content updates per month. Additional work is billed at $50/hr. No contract, cancel anytime. As the client base grows, this recurring layer builds a stable revenue floor beneath new project work - and at $75/mo it is still less than what Hibu, Thryv, or a web agency charges for the same level of ongoing service.
The business is structured to scale from solo operator to small team. The Sales Workspace allows new reps to onboard quickly and execute a standardized prospecting process. Productized delivery ensures fulfillment stays fast and predictable as volume increases.